search
Search
News

Company News

Industry News

[News] Win-Win Situation For Environmental Protection And Health: Key To Upgrading Japanese Frozen Food Through Pulp Molding

Release time:

Jul 22,2025

Plant fiber packaging meets health safety sustainability demands becoming essential brand value component.

[News] Win-Win Situation For Environmental Protection And Health: Key To Upgrading Japanese Frozen Food Through Pulp Molding
[News] Win-Win Situation For Environmental Protection And Health: Key To Upgrading Japanese Frozen Food Through Pulp Molding

The Japanese "one-plate frozen food" market has achieved remarkable sevenfold growth over seven years, exceeding 13 billion yen by 2024.

This plant fiber-based packaging (using wood pulp or sugarcane bagasse) fulfills modern consumers’ combined demands for health, safety, and sustainability. Its temperature resistance (-18°C to 100°C) ensures stability during storage and microwave heating. Crucially, it eliminates risks associated with traditional plastic packaging—such as microplastic release and harmful substance migration during heating—ensuring consumer safety. Policies like Japan’s Plastic Recycling Law, mandating high recycling rates (e.g., >60%), further drive pulp molding adoption.

Industry leader Nissui validated pulp molding’s commercial value through its "Aete" subscription service (annual sales: 600,000 units). Its liner design improves heating efficiency by ~20% and enhances visual appeal. AEON partnered with NIPPN to launch dedicated sections in new stores, combining innovative formats like "dual-meal packages" with the health concept "13 ingredients + 100g vegetables" in pulp trays, gaining consumer trust.

This trend resonates in China: consumer concerns about microplastics and microwave safety are growing, making pulp molding a critical solution. With China’s plastic restrictions tightening and large-scale production reducing unit costs to ¥0.3–1.2/piece, the 15%–20% health-driven premium enabled by this technology is becoming a core brand advantage. Competition now centers on "packaging innovation × sustainability," positioning pulp molding as essential for brand value.

Japan’s success confirms strong demand for eco-conscious, safe packaging. We help brands leverage this health-driven upgrade to enhance product value and trust. Explore Minjie’s pulp molded food packaging solutions.

Relate Blog

undefined

undefined