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[News] Hema Vietnamese Roll Sandwich Drives Market Success, Merging Probiotic Innovation and Eco-Packaging in Light Food

Release time:

Jun 30,2025

Hema Vietnamese Roll Sandwich probiotic innovation and sustainable packaging boost sales.

[News] Hema Vietnamese Roll Sandwich Drives Market Success, Merging Probiotic Innovation and Eco-Packaging in Light Food
[News] Hema Vietnamese Roll Sandwich Drives Market Success, Merging Probiotic Innovation and Eco-Packaging in Light Food

Hema’s co-branded "Vietnamese Roll Sandwich" leads the light food category with daily sales of 300,000 units. This success derives from two core innovations:

Health Upgrade: Replacing traditional raw vegetables with exclusive 48-hour fermented probiotic purple cabbage, delivering 10 billion live bacteria per serving to meet heightened consumer demand for functional nutrition.

Sustainable Packaging: Utilizing 100% biodegradable pulp-molded packaging (sourced from bamboo/sugarcane fibers). Its 3D contour design reduces transport damage by 70% while enhancing freshness. This high-performance packaging leverages advanced molded fiber tableware mold technology, ensuring precise structural integrity. The premium finish aligns with younger demographics’ sustainable lifestyle values.

Market analysis confirms healthy light food has entered its 3.0 era: consumers prioritize both ingredient functionality (e.g., live probiotics) and eco-packaging—72% of Hema users will pay premium prices for sustainable solutions. Hema plans to extend this "live bacteria + molded fiber packaging" framework across its light food portfolio, accelerating adoption of efficient production systems like molded fiber tableware making machines.

Inspired by this synergy of health and sustainability, Minjie offers scientifically advanced, eco-conscious solutions for modern consumers. Discover how our innovations can elevate your brand.

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